Architects of Communication Scholarship - Max McCombs on the Theory of Agenda-Setting
This episode features Dr. Max McCombs in conversation with his long-time colleague and friend, Dr. David Weaver, as they discuss the origins and applications of the theory of agenda-setting. Dr. McCombs details how the theory of agenda-setting came to be 50 years ago, how the theory has since evolved, both in scope and geographically, as well as new potential grounds for the theory’s expansion.
Featuring
Ellen Wartella
Max McCombs
David Weaver
Sponsor:
More from our guests:
Sheikh Hamad bin Khalifa Al-Thani Professor of Communication | Professor of Psychology, Human Development and Social Policy, and Medical Social Sciences
Northwestern University
Director, Center on Media and Human Development
Twitter: @CMHD_NU
Jesse H. Jones Centennial Chair in Communication Emeritus | School of Journalism and Media University of Texas at Austin
Organization: Moody College of Communication
Distinguished and Roy W. Howard Emeritus Professor of Journalism | The Media School
Indiana University-Bloomington
Organization: The Media School
Works Referenced:
Shaw, D. L. (1977). The emergence of American political issues. Agenda Setting Function of the Press.
Copy and Audio Editor:
Copy and Audio Editor:
Sharlene Burgos
Executive Producer:
DeVante Brown
Executive Producer:
DeVante Brown
